Born and grown up in Florence, I have always loved traveling, exploring new places, and discovering cultures.
Twenty years ago, I decided to turn that passion into a career.
Since then, I’ve spent my days planning trips that fill hearts with joy.
For me, travel isn’t just about destinations, it’s about creating emotions and memories.
Each journey I organize feels personal, like I am giving a piece of happiness.
I believe every trip has the power to inspire, transform, and connect us.
And nothing gives me more satisfaction than knowing I’ve helped make someone’s dream come true.

Livio Palmirotta was born in Milan and comes from a family with deep roots in Puglia.
Driven by a genuine passion for luxury, fashion, and fine food culture, he has built an outstanding career as a travel designer.
With many years of experience in the industry, he has developed in-depth knowledge of Italy and Greece, where he lived for several years, and is fluent in Modern Greek.
He currently holds the position of Product Manager at Divita, where he curates exclusive, tailor-made journeys with a refined sense of style, authenticity, and excellence, combining meticulous attention to detail with a strong understanding of high-end travel to deliver truly memorable experiences.

Born and raised in Florence, a city that taught me how to recognize beauty, I studied languages and have dedicated over 20 years of my life to the tourism industry. I fulfilled my dream of owning my own travel agency, an experience that brought me great personal and professional satisfaction, as well as the extraordinary opportunity to explore the world.
Yet, no matter where I went, the call of home was always stronger: returning to my beloved Italy was, every time, the true journey.
In 2020, I felt the need to change direction, to open myself to new possibilities and look toward the future with fresh eyes. That’s how I joined the Divita team, where for the past five years I have rediscovered the value of people, places, and our roots.
It is here that I truly understood that we live in the most beautiful country in the world.

My name is Diego Romero. I’m from Chile and I currently live in Florence.

My passion for tourism began at a very young age, driven by a desire to discover new places, live authentic experiences, and explore the world from the inside.

Today, I work with that same passion, creating trips and experiences designed not just to visit a destination, but to truly feel part of it. My goal is to help you immerse yourself in the culture, gastronomy, and lifestyle of each place, experiencing every moment in a genuine and meaningful way.

It will be a real pleasure to accompany you and help turn your travels into unforgettable memories.

Milanese, class of ‘99, I chose to move to Florence to join Divita through a post-master internship. My academic journey began in Milan at IULM University, where I earned a degree in Communication, Media, and Advertising. I then broadened my horizons with a Master’s in Luxury Management and Customer Experience from the Politecnico di Milano, completed in Rome through an international program in collaboration with John Cabot University.

During my studies, I explored the language of luxury through marketing experiences in both luxury food and luxury fashion in Milan. This diverse journey reflects my nature: curious, open to new challenges, and constantly inspired by new opportunities.

My journey with Divita began with the same fascination for beauty in all its forms that has guided me from the very start of my path. It stems from a deep admiration for the art of crafting unforgettable experiences and moments for people in the world’s most beautiful locations, and from the desire to transform a long-cultivated passion into an authentic and meaningful professional path.

I grew up in Sicily, surrounded by sun, sea, and a deep sense of welcome.
Hospitality became part of who I am long before it became my career.
For sixteen years, I worked with people from all over the world.
Every guest taught me patience, empathy, and attention to detail.
The fast rhythm of hospitality shaped my resilience and adaptability.
Over time, experience turned into confidence and quiet strength.
Now I work in a DMC, where I design journeys before they begin.
I connect places, cultures, and emotions through my work.
Sicily still lives in the way I welcome others.
And I continue to grow, guided by experience and passion.