Check in at Milan Hotel
Tortona Design Riot and Armani Silos guided tours
Start your afternoon discovering on your own, through a pleasent easy walk, the Tortona Riot, famous for iconic fashion designer and contemporary art.
First stop is the Armani Silos Fashion Museum, a few steps from your selected hotel.
Entrance tickets included in our program.
ABOUT THE EXHIBITION SPACE
On April 30th, 2015 Giorgio Armani opened Armani/Silos in Milan’s Via Bergognone 40 to mark 40 years of his career. Originally the granary of a major international company constructed in 1950 and measuring around 4,500 square meters on four levels, ‘[he] decided to call it silos because this building used to store food, which is, of course, essential for life. For [him], just as much as food, clothes are also a part of life.’
THE BACKGROUND ON ARMANI/SILOS
The search for simplicity, eliminating unnecessary ornamentation and everything that is superfluous, coupled with a preference for regular geometric shapes and a desire for uniformity have produced a sober yet monumental building based on the rule of order and rigor: a rational response to practical needs, with spaces demonstrating respect for the original architecture. By preserving the building’s unusual established form, recalling a beehive, a metaphor for industriousness, the renovation of the exhibition space reinforces the designer’s aesthetic philosophy and creative dynamism.
The space includes not only the exhibition areas but also a gift shop and an open-plan indoor coffee shop, as well as housing a digital archive.
Armani/Silos offers an overview of over 40 years of the designer’s career, including 400 outfits and 200 accessories from Giorgio Armani’s ready-to-wear collections from 1980 to the present.
Giorgio Armani has said: ‘setting up Armani/Silos, deciding what to exhibit and how, focusing on the themes that best represent a way of thinking and a style – all this helped me look back on my 40-year career in a passionate but balanced way. Because fashion, which seems to want to live in an eternal present, needs to reflect on itself and its own roots in order to face the future. Through this process of reflection, we see how fashion accompanies and often anticipates important social changes. Remembering what we were like in the past can help us understand what we might be in the future.’
The collection permanently on display showcases a selection of over forty years’ worth of unique Giorgio Armani fashion creations grouped around three recurring themes, central to the designer’s work and that continue to shape his collections: Androgynous, Ethnicities and Stars.
As simple, pure and clean-cut as possible: this is what fashion means to Giorgio Armani.
In his thorough exploration of the jacket, which is a must-have everyday item, Armani reinterprets the original concepts of androgyny, yet stays true to a style that conveys understated, discreet femininity and elegance.
Renowned for his neutral colours and his reinterpretations of traditional male fabrics, Armani loves to blend rigorous male tailoring and soft female dressmaking, elements that give life to a wardrobe designed with an unprecedented fluidity.
Over the years, Giorgio Armani’s suit has evolved but it has essentially remained true to the original.
The strong influence of non-western cultures can be seen in Giorgio Armani’s creations, for which he uses elements inspired by far away ethnicities and interprets them with his signature style.
Africa, China, Japan. Persia, Arabia. Syria and Polynesia are some of the places that have inspired the designer.
There is a strong bond between Giorgio Armani and cinema.
Male and female celebrities alike have decided to wear his clothes, both on screen and on the red carpet, and over time have become friends.
After the visit, turn back toward Tortona Street and stop at the iconic MUDEC: the Museum of Design & Creativity.
Ticket entrance included
Enjoy some contemporary art, before tasting an amazing dinner at Enrico Bartolini BEST OF tasting menu (drinks and beverages not included, to allow you the perfect pairing on site) included in our offer.
After dinner, walk back toward your hotel ( 100 mt), or enjoy a vibing night at the Navigli District.